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Research papers

Strategic decision (French)

Company management is often faced with the problem of choosing between strategies with a multitude of consequences whose overall effects are difficult to assess. The manager is liable to overestimate the importance of some factors of which experience...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: Robert Jeanteur
June 15, 1969
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Citation

Jeanteur, R. (1969a, June 15). Strategic decision (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/strategic-decision-french-


Research papers

Research in industrial marketing reinforcement and conversion

Social psychology can teach us a good deal about the ways people behave and how they choose between possible alternative courses of action. Much of the work is difficult to find and difficult to follow. By its very nature it is rarely discussed in...

Catalogue: Seminar 1969: Research In Industrial Marketing
Authors: John B. O'Mulloy, Olle Steiner
March 5, 1969
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Citation

O'Mulloy and Steiner (1969a, March 05). Research in industrial marketing reinforcement and conversion. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-in-industrial-marketing-reinforcement-and-conversion


Research papers

The case of Alimentare Emiliana

In October 1968, the Chairman and Managing Director of Alimentare Emiliana S.p.A., Mr. Limentani, had considered the advisability of entering into a new sector of pre-packed foods, for which the prospects of development in Italy seemed to be...

Catalogue: Seminar 1968: Operational Research In Marketing
Author: Pietro Gennaro
November 1, 1968
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Citation

Gennaro, P. (1968a, November 01). The case of Alimentare Emiliana. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-case-of-alimentare-emiliana


Research papers

Short term diaries

Information about events which happen with great regularity are, individually, of such small importance that no individual could be relied on to list them accurately from memory. But each individual event, when added together, can have very important...

Catalogue: ESOMAR Congress 1968
Authors: John Bermingham, Bryan A. Bates
June 15, 1968
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Citation

Bermingham and Bates (1968a, June 15). Short term diaries. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/short-term-diaries


Research papers

Philip Morris uses research based sales promotion (French)

Sales promotion is an integral instrument and not just a minor advertising accessory. The paper presents a case history: The 1967 Sales Promotion Campaign conducted in France for Philip Morris by Bernard Krief Promotion The following phases will be...

Catalogue: ESOMAR Congress 1968
Author: Bernard Krief
June 15, 1968
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Citation

Krief, B. (1968a, June 15). Philip Morris uses research based sales promotion (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/philip-morris-uses-research-based-sales-promotion-french-


Research papers

Philip Morris uses research based sales promotion

Sales promotion is an integral instrument and not just a minor advertising accessory. The paper presents a case history: The 1967 Sales Promotion Campaign conducted in France for Philip Morris by Bernard Krief Promotion The following phases will be...

Catalogue: ESOMAR Congress 1968
Author: Bernard Krief
June 15, 1968
×

Citation

Krief, B. (1968a, June 15). Philip Morris uses research based sales promotion. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/philip-morris-uses-research-based-sales-promotion


Research papers

Predicting effects of brand name and consumer proposition on consumer purchase decisions

A pre-test study set out to predict which of three versions of a new Lever Brothers product was most likely to be successful. All three products were test-marketed. The paper reports this case history and discusses the following: The role of...

Catalogue: ESOMAR Congress 1968
Authors: John M. Caffyn, Alison Loyd
June 15, 1968
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Citation

Caffyn and Loyd (1968a, June 15). Predicting effects of brand name and consumer proposition on consumer purchase decisions. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/predicting-effects-of-brand-name-and-consumer-proposition-on-consumer-purchase-decisions


Research papers

Problems of communicating with and influencing farmers

We are going to talk about mass communication problems not "in the abstract" , but in connection with their background, keeping in mind what we are actually looking for: total development of men and communities.

Catalogue: Seminar 1968: Market Research On Agriculture And Farmers
Author: Noeu Cannat
May 1, 1968
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Citation

Cannat, N. (1968a, May 01). Problems of communicating with and influencing farmers. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/problems-of-communicating-with-and-influencing-farmers


Research papers

Market research and forecasting for the chemical industry

This paper reviews the present state of market research and forecasting for the chemical industry; with particular reference to trends in its use and to current efforts to develop scientific techniques for use in the most difficult part of the art :...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: B. N. Hutchesson
August 1, 1967
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Citation

Hutchesson, B. N. (1967a, August 01). Market research and forecasting for the chemical industry . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/market-research-and-forecasting-for-the-chemical-industry-